Mike Catherall is a freelance English copywriter from Canada. This blog documents his mission to find a permanent English copywriting position at a 4As agency in Hong Kong. Arriving with his portfolio and a prayer he set out to make this dream a reality without the help of any contacts, friends, knowledge of Cantonese or leads. He had $7500 HK left in his bank account to make this happen and no plane ticket home.
Wednesday, May 23, 2007
Big News for Little Shops
It has been said that one of the main reasons to strive for awards is the 'power of the press release'.
So in the name of self-promotion - here's my latest.
