Monday, February 12, 2007

At One With the Target Market

I’ve made it a habit of checking out a new place in Hong Kong every Friday. This week it was the brand-new Yellow Devil (let’s see how long it takes to get picked up by Google on this link). Next week it will be M1NT, with live sharks swimming around in tanks in the walls.

In Hong Kong, new places are popping up constantly.

The war games were super fun. No injuries to report, just aching thighs from all the squatting and running in the bushes.

Fittingly enough, I am now writing ads for people who like to make the most of every minute, be the first to try new things, sample everything that life has to offer and work hard and play harder.