One of the strangest phenomenon about being a copywriter is when you start to become persuaded by your own writing.
I am halfway through writing about a product and all the while I am thinking, this is great, this product is fantastic! Here’s a company that really understands my needs, and they are speaking my language. Where can I get this thing?
And then I’m like, oh yeah, I wrote that, of course they understand me. Hmm.
Either way, I’m going to buy it.
