It's nice to have a five day weekend for Easter, however I have six ads for three clients due on Tuesday, which means I will be working over the weekend.
I like learning about new clients. To write for them you need to be well versed in what they are all about. I enjoy finding out the background on why they are communicating with their target market in the first place.
It's always fun to get briefed on a campaign, analyze its objectives, and think, yeah, that will definitely work.
Clients would be amazed to see firsthand how many clever people are working away at solving their problems.
Consumers would be absolutely shocked to know the mechanics behind the ads they flick through without a second thought...this is such a strange industry.
Happy Easter.
