The Colts have just won the Superbowl, which means I have lost yet another bet to my dad.
The Superbowl the biggest day of the year for advertisers in North America. This year, it was watched by 131.7 million viewers, making it the 5th most watched program in US television history. To buy a 30 second spot cost approximately $2.4 million.
Was it worth it?
Definitely.
Many watch the Superbowl for the ads alone and they are talked about just as much, if not more than the game afterward. If you look for the Superbowl in the Google News, it is easier to find discussions about the ads than the actual score.
In a previous post about Consumer Generated Ads I showed you the winning pitch for the NFL spot. Here it is, as it was shown today.
NFL Superbowl spot
Doritos and Chevy also jumped on the CGU bandwagon.
CBS has been leveraging the ads to get more viewers on its news programs and websites are getting hits through the roof after directing traffic immediately after the ad, most notably the GoDaddy.com and Budweiser sites.
