Mike Catherall is a freelance English copywriter from Canada. This blog documents his mission to find a permanent English copywriting position at a 4As agency in Hong Kong. Arriving with his portfolio and a prayer he set out to make this dream a reality without the help of any contacts, friends, knowledge of Cantonese or leads. He had $7500 HK left in his bank account to make this happen and no plane ticket home.
Thursday, November 16, 2006
Words
Spending all day thinking about different ways to say that something is extraordinary, extravagant, and irresistibly fantastic can warp your mind. There is something to be said about the power of positive thinking. Maybe this is why creatives at agencies always look so young. Hmm, maybe my perception of reality is just getting a bit distorted from lack of sleep and crab.