Wednesday, October 11, 2006
Blogs Still Strangely Underused in Advertising Agencies
You think a tool that is capable of putting your name, or your company’s name, straight to the top of the searches on Google would more readily utilized by advertising agencies. Similarly, you would think that those with the know-how and experience to make the most of such a medium would be in greater demand. I give it a year or so, and then every agency will be employing copywriters that can write long, compelling copy, on target, with the right voice. I mean, who thinks of looking for a hotel near the airport anywhere but online, and who doesn’t google a potential employer/employee before an interview?
Posted by email@example.com at 12:30 PM