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Mike Catherall is a freelance English copywriter from Canada. This blog documents his mission to find a permanent English copywriting position at a 4As agency in Hong Kong. Arriving with his portfolio and a prayer he set out to make this dream a reality without the help of any contacts, friends, knowledge of Cantonese or leads. He had $7500 HK left in his bank account to make this happen and no plane ticket home.
Tuesday, September 05, 2006
Copywriting and Strategic Planning
I come from a mixed background of both Copywriting and Strategic Planning. It has proved to come in very useful at Publicis. It's been long hours, that's for sure, but at least they are night owls like myself! I love the challenge of highly conceptual and creative work.
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