Freelance English Copywriter

Mike Catherall is a freelance English copywriter from Canada. This blog documents his mission to find a permanent English copywriting position at a 4As agency in Hong Kong. Arriving with his portfolio and a prayer he set out to make this dream a reality without the help of any contacts, friends, knowledge of Cantonese or leads. He had $7500 HK left in his bank account to make this happen and no plane ticket home.

Friday, March 16, 2007

Falling In Love With Your Own Fingerprints

I was walking through the metro the other day when I saw a great ad.

It was a very effective ad for lozenges, and it stood out from all of the other subpar Hong Kong MTR advertising like a sore throat.

How pleasantly surprised I was when I realized it was from our shop.
Posted by mike@immersioncreative.com at 5:47 PM
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