I had an interesting discussion today about the differences between writing and copywriting.
Is copywriting a series of compromises on your own unique voice? A submission of unique vision?
Is writing supposed to be an expression of the author itself? Impossible to mask if done purely from the core? A consistent pure voice that rings through no matter what character they choose to take on?
Is it individual style that makes each unique copywriter unique, and that is the talent that they bring to the table? Or is it the very opposite – their ability to mimic and speak from a voice not their own?
I suppose it depends on who is doing the hiring.
