Tuesday, March 20, 2007

SEO Copywriting – Today and Tomorrow

I have had several offers from companies looking for SEO copywriting.

They have found me through this site.

At this moment in time, SEO copywriting is seen as filling page after page of words with little regard to content (or spelling or grammar) to essentially trick Google search engines.

It is fairly common to hire someone who will just rattle off copy without any regard to branding or content.

It’s effective in the short term, but it will only hurt a brand in the long run.

Proper SEO copywriting is best done by a professional copywriter. If the content is just keyword-loaded nonsense, it is bound to backfire sooner or later.

Professional copywriters cost a premium, but they are worth it.