Thursday, March 15, 2007

Reflections of an English Copywriter in Hong Kong

I was looking through my portfolio the other day. It has improved tremendously since I have been in Hong Kong.

In my time at Publicis, I’ve written ads for the some of the world’s biggest banks, airlines, casinos and hotels.

I’ve had the chance to work on massive global accounts and some of the world’s most powerful brands.

If nothing else, these last seven months in Hong Kong have steeled me to work like a maniac on a massive workload against impossible deadlines. Aye-ah.

It has also taught me a handful of esoteric Cantonese phrases, like Joe Maya and Choy Soy.

But for what purpose (in the grand scheme of things)?

I have no idea.

I’m reminded of the auction house back in Vancouver.

My writing has improved. Undoubtedly. Commercial writing improves overall ability and being tapped in creatively as a profession only increases the frequency of ideas. I don’t care what people say about the threat of damaging your own creative style. Being tapped in is good. It keeps the synapses firing.

I’m on Chapter 53 of my book. I wanted to be at Chapter 100 by September, but it’s not easy to keep writing through the weekend. We are in Montreal right now.

In other rambling, I checked out Second Life. It’s a bit boring, but, yes, it’s true, I can see how it will be the wave of the future. People leaving their house, or even getting dressed before they go to work will be old news.

I’ve been going to a lot of client meetings lately. I enjoy presenting my ideas in person.

Okay, back at it.